Peter Coffee, VP for Strategic Research, has been with Salesforce for eight years. He had previously spent eighteen years as a technology analyst and columnist for publications including eWEEK, PC Week, PC Tech Journal and Computer Language, while authoring the Que Publishing titles How to Program Java and Peter Coffee Teaches PCs; he was also a contributor to Wiley's Auditing Cloud Computing: A Security and Privacy Guide and to Prentice Hall's Nanotechnology: Science, Innovation, and Opportunity.His prior work included serving as the first Manager for Desktop Computing Planning at The Aerospace Corporation in El Segundo, where he also worked in space-asset applications of AI techniques; before that, he held project management roles at Exxon Corporation in synthetic fuels, polymer finishing and arctic resource development.Peter received his engineering degree from MIT in 1978 and an MBA from Pepperdine University in 1985; he has held faculty appointments in IT management at Pepperdine, computer science at UCLA, and business analytics at Chapman College. He has also lectured at Stanford, CalTech, Harvard Business School, the Sloan School at MIT and at other academic institutions in India, Singapore, Italy and Spain.